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Blurs and softens fine lines, pores & wrinkles
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Firm-A-Tite™ moisturizes and makes the skin smoother and more elastic over time
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Suitable for all skin types – even those with early signs of aging
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Perfect as a makeup base, helps makeup last longer
BrightUp™ - No Filter Primer ✨
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Instant Results
BrightUp's No-Filter Primer blurs, softens and tightens fine lines, pores and small imperfections for a smooth and flawless makeup application. Easy to use daily and suitable for all skin tones and skin types – even for those with mild signs of aging.
The secret lies in Firm-A-Tite™, a powerful blend of firming silicates that immediately make the skin firmer and smoother. The formula provides an instant effect while over time improving the skin's elasticity and evenness, giving a more youthful feeling.
1. Shake well and apply a thin layer on dry, cleansed skin.
2. Let dry without facial expressions for 3–7 minutes. When the skin feels firm, you can apply makeup.
For best results – apply on completely clean and dry skin. If you use serum/cream, let it fully absorb before applying the primer.
Does it really remove wrinkles and lines? Yes, it temporarily blurs wrinkles, pores, and fine lines by tightening the skin and giving a smoother appearance.
How long does the smoothing effect last? The effect is felt immediately and lasts up to about 8 hours, especially when combined with makeup.
Is it suitable for my skin type? Yes, it works for all skin types and even for those with early signs of aging.
How should I apply it for the best results? Apply a thin layer on clean, dry skin and let dry for 3-7 minutes before makeup.
Does it work well with my makeup without clumping? Yes, it works well as a base and helps the makeup to apply more evenly – just let your skincare dry first.
What are the ingredients? WATER, GLYCERIN, BUTYLENE GLYCOL, SODIUM SILICATE, SODIUM MAGNESIUM FLUOROSILICATE, MAGNESIUM ALUMINUM SILICATE, SEA WATER, CARRAGEENAN, PULLULAN, SODIUM PHYTATE, XANTHAN GUM, HYDROLYZED RHODOPHYCEAE EXTRACT, SODIUM BENZOATE, FOENICULUM VULGARE (FENNEL) SEED EXTRACT, SYMPHYTUM OFFICINALE ROOT EXTRACT, DIPEPTIDE-2, CITRIC ACID, PALMITOYL TETRAPEPTIDE-7, BOSWELLIA SERRATA EXTRACT, CENTELLA ASIATICA EXTRACT, MICA, ARGANIA SPINOSA KERNEL EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, HESPERIDIN METHYL CHALCONE, LACTOBACILLUS FERMENT LYSATE, SACCHAROMYCES LYSATE, HYDROLYZED LUPINE PROTEIN, MEDICAGO SATIVA (ALFALFA) SEED EXTRACT, TOCOPHERYL ACETATE, ASCORBIC ACID, PANTHENOL, CARBOMER, SODIUM CITRATE, CHLORHEXIDINE DIGLUCONATE, IRON OXIDES, TITANIUM DIOXIDE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, STEARETH-20, SODIUM COCOYL GLUTAMATE, POTASSIUM SORBATE, HYDROXYACETOPHENONE, PHENOXYETHANOL.
30ml

Real people, Real Results.
The primer made my skin noticeably smoother and the lines were less emphasized. I was actually happy when I saw the result – natural but still clearly nicer.
Verified
Patrica Stenberg
The skin looked fresher and smoother, and the pores appeared smaller. A small change that made me feel more refreshed and comfortable in my skin.
Verified
Camilla Bergström
After application, the skin felt softer and more balanced, the shine decreased and the base looked so even. I love how natural the result is.
Verified
Veronica Larsson
The primer smoothed the texture and the makeup applied much better. It gave me a subtle but clear lift – like my skin, but in better shape.
Verified
Sofie Nilsson
The primer made my skin noticeably smoother and the lines were less emphasized. I was actually happy when I saw the result – natural but still clearly nicer.
Verified
Patrica Stenberg
The skin looked fresher and smoother, and the pores appeared smaller. A small change that made me feel more refreshed and comfortable in my skin.
Verified
Camilla Bergström
After application, the skin felt softer and more balanced, the shine decreased and the base looked so even. I love how natural the result is.
Verified
Veronica Larsson
The primer smoothed the texture and the makeup applied much better. It gave me a subtle but clear lift – like my skin, but in better shape.
Verified
Sofie Nilsson
The primer made my skin noticeably smoother and the lines were less emphasized. I was actually happy when I saw the result – natural but still clearly nicer.
Verified
Patrica Stenberg
The skin looked fresher and smoother, and the pores appeared smaller. A small change that made me feel more refreshed and comfortable in my skin.
Verified
Camilla Bergström
After application, the skin felt softer and more balanced, the shine decreased and the base looked so even. I love how natural the result is.
Verified
Veronica Larsson
The primer smoothed the texture and the makeup applied much better. It gave me a subtle but clear lift – like my skin, but in better shape.
Verified
Sofie Nilsson
The primer made my skin noticeably smoother and the lines were less emphasized. I was actually happy when I saw the result – natural but still clearly nicer.
Verified
Patrica Stenberg
The skin looked fresher and smoother, and the pores appeared smaller. A small change that made me feel more refreshed and comfortable in my skin.
Verified
Camilla Bergström
After application, the skin felt softer and more balanced, the shine decreased and the base looked so even. I love how natural the result is.
Verified
Veronica Larsson
The primer smoothed the texture and the makeup applied much better. It gave me a subtle but clear lift – like my skin, but in better shape.
Verified
Sofie Nilsson
Frequently asked questions:
Yes, it blurs wrinkles, pores, and fine lines temporarily by tightening the skin and giving a smoother appearance.
The effect is felt immediately and lasts up to about 8 hours, especially together with makeup.
Yes, it works for all skin types and even for those with early signs of aging.
Apply a thin layer on clean, dry skin and let dry for 3-7 minutes before makeup.
Yes, it works well as a base and helps makeup to lay smoother – just let skincare dry first.
WATER, GLYCERIN, BUTYLENE GLYCOL, SODIUM SILICATE, SODIUM MAGNESIUM FLUOROSILICATE, MAGNESIUM ALUMINUM SILICATE, SEA WATER, CARRAGEENAN, PULLULAN, SODIUM PHYTATE, XANTHAN GUM, HYDROLYZED RHODOPHYCEAE EXTRACT, SODIUM BENZOATE, FOENICULUM VULGARE (FENNEL) SEED EXTRACT, SYMPHYTUM OFFICINALE ROOT EXTRACT, DIPEPTIDE-2, CITRIC ACID, PALMITOYL TETRAPEPTIDE-7, BOSWELLIA SERRATA EXTRACT, CENTELLA ASIATICA EXTRACT, MICA, ARGANIA SPINOSA KERNEL EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, HESPERIDIN METHYL CHALCONE, LACTOBACILLUS FERMENT LYSATE, SACCHAROMYCES LYSATE, HYDROLYZED LUPINE PROTEIN, MEDICAGO SATIVA (ALFALFA) SEED EXTRACT, TOCOPHERYL ACETATE, ASCORBIC ACID, PANTHENOL, CARBOMER, SODIUM CITRATE, CHLORHEXIDINE DIGLUCONATE, IRON OXIDES, TITANIUM DIOXIDE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, STEARETH-20, SODIUM COCOYL GLUTAMATE, POTASSIUM SORBATE, HYDROXYACETOPHENONE, PHENOXYETHANOL.
30ml
100% Satisfaction Guarantee
We know that our product works so well that we are even willing to put our own money on it and therefore offer a 30-day money-back guarantee.
If you are interested in hearing what others have to say about BrightUp, scroll down and read the reviews we have collected over the past few months.